One day you wake up and you have a brilliant idea that could generate millions if he/she became an application for cellular.
By way of example: it is winter, aims your vegetable garden from the window and you admire with rejoicing your wonderful lettuces. That makes you think since really of the horribly solitary thing that is the life of the farmers of lettuces, it is not that it is a frequent liking.
Then you are happened: And if there was some way that people fond of the same strange things knew each other?
It is this way like a wonderful idea is born for an application, where one takes advantage of the power of the social nets and geographical localizadores to unite in a virtual space to all those fond ones to plant lettuces, allowing that they meet to speak of the fascinating ones that they are thanks to the intelligent magic of the cellular ones.
Months later you have had the opportunity to know in a world fair of horticulture to a developer lover of this vegetable and a designer. That is almost your momento…O.
There is that autopromocionarse
A while ago that no longer coarse with having a good idea, some how many good critical and a beautiful icon in the store of applications to be as successful as Angry Birds.
There outside there are more than 800.000 applications fighting to open up a hole in the store of Apple and in that of Google Play, the biggest markets in the sector.
According to the analysis signature ABI Research, in 2013 will be discharged around 56.000 million applications, but 25 developers will only be taken 50% of the resulting revenues and one of each four applications discharged will only be used once and discarded later.
Another fact of the signature is that 67% of the developers wins less than US$500 a month for its applications.
In this context, one in the ways of promoting an application is to put it in the aim of journalists and blogueros. Stop and that they see you, he/she can that to make an application and that they notice you among the multitude it is difficult, but it is not impossible.
And that not you wonderful, you don't need to mortgage your life to finance expensive promotion campaigns.
The internet power
One can make for if same thanks to the magic of the internet, the electronic mail and the social nets, Erica affirms Sadun you/he/she is a desarrolladora, author and bloguera for the internet page The Unofficial Apple Weblog or TUAW.
As many other blogueros and journalists, it is frequent that they bombard it with promotions and press notes to newspaper. For this reason, together with their colleague Steve Sande, wrote a guide to help the creators of applications to he/she is necessary to edit its idea and to send it to correct people.
“You don't have to be an expert in human relationships to make this”, Sadun explains, “all that you have to make is to follow a pattern when explaining what, why it is important, why you are motivated to create this and why people will find it exciting.”
First the marketing
According to Sadun, the marketing strategy should be considered before even of writing the first code line.
“Many developers indepenedientes invest 95% of their time developing and 5 remaining% of their time in administrative matters, but they don't invest a lot of time in thinking on the promotion, to think of sales, to think on how to bring the product to the market because for them it is a creative effort, not necessarily a business effort.”
Sylvain Gauchet, founder of the technological company Apptamin agrees.
“You need to begin to think on the form of promoting it before throwing it, from the moment in that you have the idea, you need to begin to sound the land, to have people that the preube to help you to diffuse the word, or at least to give you their valuable opinion so that you can improve your application.”
“Four years ago you could throw an app and maybe he/she went him well, but now it is being more difficult”, he/she explains.
“You need to have all the opportunities of your side and to create a great application from the beginning, even if it is very simple, he/she needs correctly to be refined.”
To think of the audience
The first thing that it is necessary to make is an inventory of your application. He/she thinks who your audience is and why they would want to buy it.
“Friends, family, partners, lawyers, accountants, suppliers of services, all should discharge it, to use it and to give you your opinion”, Tony Mangan of the company of public relationships Magnum PR says.
Bryce Kean says that these venturesome ones should be careful companies of public relationships that you/they promise them big results.
“Obtain advice it has more than enough marketing and public relationships and contact with publicists, experts in public relationships that can want to help him initially in exchange for anything, at least giving him advice, and then a rate with discount for a period of time.”
Bryce Keene is one of the founders of 3Beards, a company that organizes events to make contacts and to propose ideas among the technological community of London. It also directs their own company of public relationships, Albion Drive.
“He/she doesn't make sense that you go to an agency until you don't arrive to the point in the one that your market power and clients' acquisition supposes that you no longer have to be your alone one the one that tries to make everything, and you need externalizarlo”, it recommends.
“This is the critical point and where the agencies of public relationships have their biggest strategic value… in the first stages there are tons of things that you can make for yourself.”
I know specific
The next step, according to Sadun, is to investigate enough.
“I can tell you how many times we receive presentations of products that we don't cover, technologies that we don't cover. People point very wide when you/he/she promotes. They imagine that if they send it to almost everybody somebody it will bite the fishhook.”
“Of what you/they don't realize it is that the more they generalize, the opportunities decrease when generating interest.”
For that reason it recommends that the apps developers identify to journalists and blogueros that you/they commented similar applications in the past that you/they read their work and personalize their presentation in consonance.
“It would try to identify an interesting angle for my history and something that is only of my product”, Sylvain suggests Gauchet.
Tony Mangan agrees, “looking to the means and especially to the blogueros, what you can give to them or its readers that could need, amid hundred or even thousands of other proposals and applications of other developers.”
“Put on approval their presentation with the question: And what?. If you cannot answer then in a convincing way don't you have an opportunity. The world there out is incredibly competitvo.”
Find details of on-line contact: Twitter is a good point to begin, and for the journalists they are very useful the pages of internet click Much Rack and click Journalisted.
“It has never been easier to contact journalists”, Keane says.
Indispensable elements
To write a presentation electronic mail Erica creó a list of elements that the bloguero keeps in mind to write an entrance in its blog.
The title should tell to what a people it is and why it is worthwhile to pay him attention. If he/she fails in waking up their attention he/she can that your careful presentation is never read. A promotion code to allow them to discharge your application is also important, they can be raked using services like click Tokens.
Another element that should be had in consideration is a video.
“If you have a video that to show us (on the app) in 30 seconds, he/she gives you a great advantage. He/she makes more than one taking of screen”, he/she underlines.
“Salt, speaks people”, Bryce concludes Keane.
“He/she thinks of what you try to make, from where you come. Your history is interesting. The product is rarely the history, unless you invented Facebook, in that case good luck, you don't need an agency.”
Source: BBCMUNDO
